Talk at Hamburg Aviation Conference 2015 „Think Future“ Feb 12 2015
„Key elements of an innovation culture – why an interdisciplinary approach and design thinking are vital components.“
Are you surfer or a soldier? How do you innovate? Companies struggle to find the best approach to establish a thriving culture of innovation. Prof Anne Bergner showed why embracing creativity and collaboration as well as creating a innovation vision are of paramount importance to reach this goal.